In October and November (2011) Michelle Bruno introduced audiences to the concept of the Attendee Hierarchy of Needs via a two-part Webinar series produced by TSNN.
The September/October 2011 issue of E2: Exhibitions and Events is online featuring several of Michelle Bruno's articles: "Trade Show Auditing: Part of a Complete Sales & Marketing Plan" is about the ongoing conversation over third-party attendance verification for trade shows, particularly
We were pleasantly surprised to learn that Meetings: Review, an industry publication based in the UK, captured segments from a panel discussion that Michelle Bruno participated in on mobile apps for meetings. The session took place during the PCMA
The July 28th issue of Global View Notes, a corporate newsletter from Rogers Worldwide (written by Michelle Bruno), covers the cultural considerations and logistical concerns of organizing a conference and trade show in the emirate. APCO International, the association for
It’s not uncommon for one of our clients to ask exactly what we do in our capacity as “print brokers.” The immediate visual is of someone taking a print job and reselling it on the open market. But that’s
In December, 2010, Michelle Bruno completed the "Buyer's Guide to Mobile Apps: Professional Event Organizer and Corporate Event Organizer Edition" for MeetingTechOnline.
Based on the success of the Rogers Road Trip email campaign from 2009, Rogers Worldwide, an international exhibition logistics company, turned again to Bruno Group Signature Events to design another campaign with the same theme for 2010. Road Trip
For the most part, information sessions about subjects like the Full-Time MBA Program at the University of Utah are a yawn—faculty members and recruitment folks going through the checklist of subjects like curriculum, financial aid, and GMAT scores. When the
Salt Lake City-based Sports-Am produces running, cycling and snow shoeing events year round. They also manage events for non-profit organizations and conference organizers. When the owner James Zwick approached Bruno Group Signature Events to assist him with his marketing efforts,
Bruno Group Signature Events and the Rogers Worldwide sales and marketing team tossed around a number of ideas for a pre-show promotional campaign to coincide with Rogers' exhibit in IAEE’s Expo! Expo! trade show in Atlanta, December 9. They ruled