Salt Lake City-based Sports-Am produces running, cycling and snow shoeing events year round. They also manage events for non-profit organizations and conference organizers. When the owner James Zwick approached Bruno Group Signature Events to assist him with his marketing efforts, we felt his company was the perfect candidate for some social media marketing efforts. Hence the birth of Sports-Am’s Twitter, Facebook and Blogosphere personas.

Sports-Am’s customers are young, active, business professionals that use social media tools to communicate. In the sporting events business, it’s important to have direct channels to the event participants for schedule changes, updates, deadline reminders and other last minute info. The reverse is also true. Does anyone pick up the phone any more?

We decided to start them out on free platforms to see whether they could handle this type of community engagement and because James was unfamiliar with using the tools. Bruno Group did all of the behind the scenes set up with James Zwick as the primary administrator and/or owner of all of the accounts. This is important for when the time comes for him to (possibly) take over the content generation and curation that we are helping him with now.

Now that Sports-Am has “come out” of the social media closet so to speak, we’re working on using his web site, mailings and email as ways to generate more followers for his social media outlets. As we move forward we will be integrating the social media marketing with other traditional and non-traditional marketing mediums. James’ first tweet?  “Zames Zwick has entered the 21st Century.” We’re glad to help you James.