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November 18, 2019
by michelle

Taking Another Look at Data Security and Privacy in Events

IAEE - Taking Another Look at Data Security and Privacy in Events

“Whenever you have an industry getting together with key people and key information around future products, innovation or R&D pathways, digital IDs become a valuable target.” What was previously a lower priority for events professionals has recently climbed to the top

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October 7, 2019
by michelle

Michelle Bruno to Moderate Panel Discussion at This Year’s Event Tech Live [Updated]

Michelle Bruno Moderates Panel Session at Event Tech Live

This year, at Europe's only show dedicated to the world of event technology — Event Tech Live, Michelle Bruno will be moderating, "Panel Session: Are event professionals struggling with event technology?" This panel session on Thursday, November 7th from 10:00 -

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May 24, 2019
by michelle

Personalizing the Event Experience

SmartSource Rentals - Personalizing the Event Experience Through Technology

Personalization is more than just a marketing tactic -- it's now a business strategy, which allows event planners to personalize even large scale conferences and events in order to increase attendee engagement. When an attendee is able to navigate an

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February 3, 2019
by michelle

The Rise of the Event Technologist Webinar Replay

The Rise of the Event Technologist Original Webinar Invite

About a year ago, Michelle Bruno was taking a look at the needs of event organizers and event technology companies and saw a gap between the two which resulted in disorganization. Michelle identified an emerging role that had begun to

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December 31, 2018
by michelle

Reflecting on IAEE 2018 & New Event Tech Trends in 2019

ExpoExpo 2018

As 2018 comes to a close, event and meeting professionals are reviewing the year and preparing for what lies ahead. By taking a look back at the events that have taken place over the past few months, you can begin

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October 14, 2018
by michelle

How Exhibition Organizers Are Using Digital Marketing Technologies For Attendee Acquisition

It's a jungle out there. In order to stay on top of all the possible ways to reach attendee prospects--and there are at least 14 of them, say researchers--exhibition marketers have to always be marketing, experimenting, reviewing the results, and staying

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July 8, 2018
by michelle

Are Exhibition Designers Pushing the Envelope?

Pushing the Envelope on Exhibition Design Feat. Image

Feeling a little uninspired by the repetitive drape and pole layouts of every other exhibition space? Just because trends are always changing, doesn’t mean the design elements always are. In the June 2018 issue of The Meeting Professional Magazine, Michelle

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March 18, 2018
by michelle

How Event Organizers Are Implementing Millennial-Focused Programs

How Event Organizers Are Implementing Millennial-Focused Programs

The Millennial generation (those born between 1982 and 2004) are beginning to spread throughout the workforce and event organizers and suppliers are creating new programs to nurture these young professionals. In this piece from the March issue of The Meeting Professional

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January 18, 2018
by michelle

PCMA Convening Leaders Live Interview with Michelle Bruno

CL18 Live Interview - Michelle Bruno

Earlier this month, the Professional Convention Management Association brought together the world’s largest network of Business Events Strategists to connect and learn. Michelle Bruno, in partnership with ethnographer and data scientist, David Frazer presented a session on Ethnography & Exhibitions

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January 2, 2018
by michelle

The New Frontier of Digital Revenue Streams for Event Organizers

The New Frontier of Digital Revenue Streams

If one of your professional resolutions this year was to stay up to date on the rapidly changing meetings, exhibitions, and events space, you're in luck because Michelle Bruno will be writing for The Meeting Professional Magazine again in 2018. Her

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About Michelle Bruno

Michelle Bruno is a professional business writer, blogger, tech journalist, and content strategist for the live-meetings and events industry.

Contact her at michelle@brunogroup.com

Recent Posts
  • Taking Another Look at Data Security and Privacy in Events
  • Michelle Bruno to Moderate Panel Discussion at This Year’s Event Tech Live [Updated]
  • Personalizing the Event Experience
  • The Rise of the Event Technologist Webinar Replay
  • Reflecting on IAEE 2018 & New Event Tech Trends in 2019
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