How Exhibition Organizers Are Using Digital Marketing Technologies For Attendee Acquisition

It’s a jungle out there. In order to stay on top of all the possible ways to reach attendee prospects–and there are at least 14 of them, say researchers–exhibition marketers have to always be marketing, experimenting, reviewing the results, and staying on their toes. In this article, “An Events Tactical Guide To Digital Attendee Marketing,” posted on the Meeting Professionals International blog and published in The Meeting Professional magazine in September 2018, some of the top marketers discuss what they’re doing and the results they’re getting. It’s a great time to be in marketing.