It's a jungle out there. In order to stay on top of all the possible ways to reach attendee prospects--and there are at least 14 of them, say researchers--exhibition marketers have to always be marketing, experimenting, reviewing the results, and staying
GleanIn, the London-based developers of a platform that allows trade show and conference attendees to register for events and invite others in their social media circles, has been building a library of blog posts to educate the industry about the
In October and November (2011) Michelle Bruno introduced audiences to the concept of the Attendee Hierarchy of Needs via a two-part Webinar series produced by TSNN.