Technology is moving faster than organizations can adapt. Innovations are integrating with and building on each other at an unprecedented rate. In this April 2020 MPI article, Michelle Bruno takes a look at important topics for the exhibition and events industry
Personalization is more than just a marketing tactic -- it's now a business strategy, which allows event planners to personalize even large scale conferences and events in order to increase attendee engagement. When an attendee is able to navigate an
If one of your professional resolutions this year was to stay up to date on the rapidly changing meetings, exhibitions, and events space, you're in luck because Michelle Bruno will be writing for The Meeting Professional Magazine again in 2018. Her
While Michelle Bruno has written frequently about the digitization of the event industry in a number of media outlets, this article on digital transformation encapsulates the challenges and some of the solutions for digitizing the live-event industry. The Meeting Professional magazine
It's only a coincidence that Julius Solaris' newest iteration of the Event Manager Blog, Event MB, sounds as if it was cooked up by Michelle Bruno. Nevertheless, we are thrilled that Michelle will be a contributor to his new digital
Bruno Group Signature Events launched an email newsletter and website this month dedicated to event-industry technology. The biweekly Event Tech Brief was developed with three goals in mind: to assist event producers tasked with purchasing technology, create a neutral, no
So far so good for the EastVirtual Event Workshop planned for March 21, 2012 at the ASAE Conference Center in Washington, DC. Bruno Group Signature Events is co-producing the event with The Event Mechanic!
After serving on the EIBTM Tech Watch committee for the first time, Michelle Bruno was invited to deliver three presentations on technology-related subjects at the event held in late December 2011 in Barcelona.
In October and November (2011) Michelle Bruno introduced audiences to the concept of the Attendee Hierarchy of Needs via a two-part Webinar series produced by TSNN.
The September/October 2011 issue of E2: Exhibitions and Events is online featuring several of Michelle Bruno's articles: "Trade Show Auditing: Part of a Complete Sales & Marketing Plan" is about the ongoing conversation over third-party attendance verification for trade shows, particularly