Rogers Road Trip Redux

Based on the success of the Rogers Road Trip email campaign from 2009, Rogers Worldwide, an international exhibition logistics company, turned again to Bruno Group Signature Events to design another campaign with the same theme for 2010.  Road Trip was designed to attract people to the booth at IAEE’s annual Expo Expo trade show. This year, the show was held in New Orleans on December 8, 2010.

During the campaign, Rogers customers and prospects received a series of emails. Each email contained instructions for clicking through to a trivia question about the cities located along the imaginary road from Chicago (Rogers’ headquarters) to New Orleans. Questions covered topics related to Chicago, IL, St. Louis, MO, Memphis, TN, Jackson, MS, and New Orleans, LA. The answers involved Chicago restaurants, sports celebrities and teams, the history of the cities, and even Elvis (of course). Contestants received gifts (at the booth) for playing and a chance to enter a drawing for an iPad.

The campaign was an even bigger hit this year than the year before.  Seventy eight trade show managers played the game consistently over a four week period and the number of booth visitors doubled from last year. An iPad was awarded to one of the trivia enthusiasts when the show concluded and comments are still rolling in from folks that loved the game and some that wanted proposals from Rogers. The campaign was a huge success and plans are in the works for a permanent trivia game with prizes throughout the year.