In December, 2010, Michelle Bruno completed the “Buyer’s Guide to Mobile Apps: Professional Event Organizer and Corporate Event Organizer Edition” for MeetingTechOnline. The 34-page print booklet and online ezine was featured during IAEE‘s annual meeting in New Orleans and the MTO Summit in Washington, DC.

The guide was designed to assist event organizers with selecting apps and providers. It covers topics such as developing a mobile app strategy, native apps vs. mobile-optimized Websites, pricing models, revenue opportunities, and choosing a provider. The resource also includes a directory of leading app developers for the event industry.

The Buyer’s Guide to Mobile Apps is the first in a series. The “Buyer’s Guide to Registration Solutions: Professional Event Organizer and Corporate Event Organizer Edition” is due out in mid-january.