Technology is moving faster than organizations can adapt. Innovations are integrating with and building on each other at an unprecedented rate. In this April 2020 MPI article, Michelle Bruno takes a look at important topics for the exhibition and events industry
“Whenever you have an industry getting together with key people and key information around future products, innovation or R&D pathways, digital IDs become a valuable target.” What was previously a lower priority for events professionals has recently climbed to the top
This year, at Europe's only show dedicated to the world of event technology — Event Tech Live, Michelle Bruno will be moderating, "Panel Session: Are event professionals struggling with event technology?" This panel session on Thursday, November 7th from 10:00 -
Personalization is more than just a marketing tactic -- it's now a business strategy, which allows event planners to personalize even large scale conferences and events in order to increase attendee engagement. When an attendee is able to navigate an
About a year ago, Michelle Bruno was taking a look at the needs of event organizers and event technology companies and saw a gap between the two which resulted in disorganization. Michelle identified an emerging role that had begun to
As 2018 comes to a close, event and meeting professionals are reviewing the year and preparing for what lies ahead. By taking a look back at the events that have taken place over the past few months, you can begin
It's a jungle out there. In order to stay on top of all the possible ways to reach attendee prospects--and there are at least 14 of them, say researchers--exhibition marketers have to always be marketing, experimenting, reviewing the results, and staying
Feeling a little uninspired by the repetitive drape and pole layouts of every other exhibition space? Just because trends are always changing, doesn’t mean the design elements always are. In the June 2018 issue of The Meeting Professional Magazine, Michelle
The Millennial generation (those born between 1982 and 2004) are beginning to spread throughout the workforce and event organizers and suppliers are creating new programs to nurture these young professionals. In this piece from the March issue of The Meeting Professional
Earlier this month, the Professional Convention Management Association brought together the world’s largest network of Business Events Strategists to connect and learn. Michelle Bruno, in partnership with ethnographer and data scientist, David Frazer presented a session on Ethnography & Exhibitions