Based on the success of the Rogers Road Trip email campaign from 2009, Rogers Worldwide, an international exhibition logistics company, turned again to Bruno Group Signature Events to design another campaign with the same theme for 2010. Road Trip
Bruno Group Signature Events and the Rogers Worldwide sales and marketing team tossed around a number of ideas for a pre-show promotional campaign to coincide with Rogers' exhibit in IAEE’s Expo! Expo! trade show in Atlanta, December 9. They ruled