Personalization is more than just a marketing tactic -- it's now a business strategy, which allows event planners to personalize even large scale conferences and events in order to increase attendee engagement. When an attendee is able to navigate an
About a year ago, Michelle Bruno was taking a look at the needs of event organizers and event technology companies and saw a gap between the two which resulted in disorganization. Michelle identified an emerging role that had begun to
As 2018 comes to a close, event and meeting professionals are reviewing the year and preparing for what lies ahead. By taking a look back at the events that have taken place over the past few months, you can begin
If one of your professional resolutions this year was to stay up to date on the rapidly changing meetings, exhibitions, and events space, you're in luck because Michelle Bruno will be writing for The Meeting Professional Magazine again in 2018. Her
While Michelle Bruno has written frequently about the digitization of the event industry in a number of media outlets, this article on digital transformation encapsulates the challenges and some of the solutions for digitizing the live-event industry. The Meeting Professional magazine
At least once per year, TSNN invites Michelle Bruno to moderate a panel on event technology. On May 11, 2017, she obliged and invited three other event-industry professionals to join her: Tahira Endean, Elizabeth Glau, and Jay Tokosch. The webinar
Michelle Bruno has always been fascinated by ways to organize and think about event technology. When she was recently asked by Event Manager Blog to write about a way to conceptualize the various categories of event tech that an organizer
It's not often that readers get an opportunity to hear Michelle Bruno actually speak. But, recently she was invited to talk about her background and answer some random questions posed by Meetings Podcast's Mike McCallen. She capped off 2015 by
It's been a busy few months here. Marlys Arnold (@ImageSpecialist) and frequent contributor to the #expochat Twitter chat recently invited Michelle Bruno to talk about the future of event-industry technology on her Tradeshow Insights podcast. Part one of the conversation
Besides the obvious--the end of year holidays--December was a busy month for the Bruno Group Signature Events team preparing for and moderating two panels at IAEE's Annual Meeting in Orlando. Moderating duties for the first panel discussion, "How to Execute