More Mobile Apps, Trade Show Tech Trends and Blue Ocean Strategy

The last few months have been riotously busy. On June 1, Michelle was featured in Meetings and Conventions (online) in Michael Shapiro’s post, “Event Apps: Common Pitfalls to Avoid.” Later on in the month, she delivered another webinar for TSNN on “Tradeshow Technology Trends You Need to Know About.” She covered big data, social discovery and social collaboration (outside the industry) and mobile, social and virtual (inside the industry). In July, Michelle repeated a webinar she presented in March on “Understanding Mobile Apps for Events: From Strategy to Selection.” Then, she rounded out the month with an article in Association, Conventions and Facilities Magazine on “Why bxb Online’s ‘Network’ is a Blue Ocean Strategy for Associations.” We’ve got some great projects lined up for the fall. See you soon.