IAEE to Co-Market Rogers Worldwide’s Global View Notes

The International Association for Exhibitions and Events has entered into an agreement with Rogers Worldwide to co-market Rogers’ bi-weekly newsletter Global View Notes. Rogers will continue to email the publication offering relevant content for international exhibition organizers and exhibitors to its clients and prospects. IAEE will distribute co-branded content through its newsletters and on its websites. As a result, Global View Notes received a new look incorporating the logos for both organizations. Bruno Group Signature Events has produced Global View Notes on behalf of Rogers Worldwide for more than two years. The agreement with IAEE will extend the reach of the newsletter, which Rogers successfully uses as a client retention and prospecting tool.